After talking about marketing and its definition in our previous article
And the importance of the value proposition of our Product/Service, we reached the stage of
“How to deliver your product to the target customer ?”.
To answer this question we should know an abbreviation called:
STP
S = Segmentation
T = Targeting
P = Positioning
After having a clear shape for our product/service you’ll think about “how will you find your target customers ?”
Let’s answer that question by a simple logic sequence:
1st step:
We’ll analyze the available market through answering the following questions:
– What is total population of your available market ?
– What is the percentage of males/females ?
– What is the percentage of 1:18 – 18:25 – 25:60 – 60+ ages ?
– what are the available social classes and what is the percentage for every class ?
– What are the available life styles ?
– How is the total population distributed Geographically ?
and what are the answers of the previous questions for every
City/Region ?
After answering all of these questions you’ll have a clear vision for your market Segmentation divided into many segments.
2nd step:
By making a market research and A/B testing for every segment,
you’ll find your promising target segment.
We call this step Targeting.
So for now we have a clear vision for our target segment and its specifications & criteria.
Before making the 3rd step we should make something called:
CompetitorAnalysis which we’ll talk about it later in details.
But for now you have to know your targeted segment competitors and how they deal with them.
After that you have to differentiate the market between you & them by making a unique BrandPositioning.
So,
3rd step:
Is to create your Positioning or your brand positioning in your target customer’s minds.
To create your brand position you have to create the following related things:
– brand Logo
– brand Colors
– brand design theme
– brand music theme
– slogan
– unique value proposition “Unique” 
😉
In addition to too many things that help you to differentiate the market and make a clear vision for your product in your target customer’s minds which persuade them to have your product/service not the competitor’s one 😉
Now we know how to make a segmentation for the available market and then select our suitable target segment and how to make a positioning to be unique for our customers.
In our next article we’ll answer an important question:
“How to persuade my target customer to buy my product/service not my competitor’s one ?