How?! How you’ll find the right information about your: – Target segment – Market trends – Customer interests – Competitors – Customer feedback – Customer needs – Markets’ current state ? After discussing the customer centricity topic in our previous article: we found that we have to select our target customer sharply and select the […]
The Customer Centricity
Let’s get back and ask ourselves very important questions! 1- Why do we target a specific segment not all segments?! 2- Should I deal with customers as they are always right?! To answer these questions we have to have tactics in our marketing strategy to make the best Product/market fit. Today we’ll talk about an […]
“Something needs to change: Something’s wrong, and needs to be fixed, and you’ve worked hard to create a credible vision of where you want it to be in future. But are you 100% sure that you’re right? And are you absolutely certain that your solution will work perfectly, in every way?” MindTools.com started their article […]
After discussing the difference between the 4Ps & the 4Cs in our previous article it’s the time to make our 1st Marketing plan! So if you need to know how to write a killer marketing plan … Lets go 😉 First of all, let’s take an overview on the plan main sections: 1- Executive summary […]
The 4Cs … the developed marketing mix
After defining the Marketing Mix in our 3rd article We found that the Marketing Mix & the 4Ps are focused only on the seller point of view neglecting the customer point of view, which made a gap between the seller & buyer. We “as marketeers” have to develop our Marketing Mix from the 4Ps to […]
How to deliver your product to the target customer ?
After talking about marketing and its definition in our previous article And the importance of the value proposition of our Product/Service, we reached the stage of “How to deliver your product to the target customer ?”.